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About the brand
Jimmy’s Cocktail is a brand of low-calorie, non-alcoholic spirits mixers founded in 2019.The brand was created in response to a shift in consumer preferences towards less sugary drinks and the growing popularity of cocktails in India.
The objective of this project is to refresh the logo for Jimmy's Cocktail to better align with the vision and the imagery associated with classic cocktails like the margarita. The new logo should evoke the feeling of a beach bar atmosphere, featuring salt-rimmed glasses and lemon garnishes, while maintaining a sense of fun and approachability.
Objective of the project
Design Concept
The new logo will incorporate elements that reflect the statement about the margarita cocktail, emphasizing the association with beach bars and traditional cocktail imagery. The letter "I" in "Jimmy" will be replaced with a stylized cocktail glass, symbolizing the focus on cocktails. Additionally, the letter "C" will be transformed into a lemon slice or lemon wedge, reinforcing the connection to citrus garnishes often found in cocktails like the margarita.
Mood Board
Font: The font used in the logo will be fun, playful, and inviting, reflecting the casual and enjoyable nature.
Colors: Vibrant and refreshing colors will be used to evoke the feeling of a beachside setting, with hues of blue to represent the ocean and yellow for the warmth of the sun.
Logo Explorations
Primary Logo
Logo Mark
Typography
Utendo
Colour Palette
Final Labelling
Mockups
Cans, Store hanging, tote bags, glasses and labelling.
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